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My Strategic Marketing Plan

Cropped-edited-bustshot I'm pleased to announce that I've joined BirdDog (a part of the 14 year old Industry People Group, Inc.) as its Vice President of Marketing here in Urbandale, IA. BirdDog is a Candidate Acquisition & Management System for the Construction, Infrastructure, Engineering, and Facilities sectors. Watch the video below and check out the awesome animation work of Adam Beecher.

Many of you know that I've been spending most of my time there since June of this year in a full-time contract engagement. The early July announcement of my partnership with Andrew Clark (@thebrandchef) was the first phase of my transition to this new role.

The completion of BirdDog's round of funding from Dewaay Investment Partners I, LLLP announced a few weeks ago meant that I could execute the next part of the plan which was fully handing over all operations and client relationships, and taking a more public role at BirdDog. That process is complete. I cannot express enough gratitude to all the passionate clients and freelancers who propped me up and helped me build a success story. Thank you.

Some of you may ask, why? Small business in multimedia and web strategy...growing client base and revenues...low overhead and a recovering economy...etc. Well the decision didn't come lightly...but I had a nagging voice in the back of my skull that kept craving "focus". My body and brain were craving a nexus around which my efforts could orbit. After 3 years of cranking, a long term contract was the initial desire but the team here at BirdDog was such a great fit, the business plan was aggressive and well funded, that I couldn't pass this up.  I am truly getting to execute everything I did for 15 companies...inside one organization and toward one goal with a great team. This team is aggressive like a 14 year old start-up and anyone who knows me knows that I thrive in that environment.

I'd be lying if I said spending more time with my busier than ever family wasn't on my mind too. The timing was right for me to simplify things and reacquaint myself with being there and not just "being there". We're moving into a great new office at 2900 100th St. just up from Hickman this weekend and by Monday, my office will transform into a full blown multimedia studio as we ramp content production of all kinds. I welcome you to stop by and see what we're up to on this new adventure. Thank you so much for your support and know that you're in good hands with Andrew at createWOWmarketing. He's absolutely the perfect partner to keep creating WOW in Central Iowa.  

What about OperationRedState.com Doug? OperationRedState has always been a passionate pursuit and will continue to be so. It has always co-existed with our other work and projects and it will continue to do so. I still have an excellent team of content ninjas and strategists that develop winning online campaign strategies. ___________ I'm still speaking and would love to do more and I'm about 11,000 words into my new book "The Multi-Thread Marketer" and I anticipate its release in December/January time frame. This is my first full length business book and I find myself rising at ungodly early hours with chapters burning across my synapses. I can't wait to get this into the market and see how it does. I will print a few copies for hand outs at engagements...but this will primarily be ebook driven on iBook/Amazon/etc. Until we meet again in person or virtually, thank you.


Official Release Text:


Kelly Moore (for BirdDog)
[email protected]

BirdDog Adds VPs as Part of Re-branding Effort

DES MOINES, Iowa (October 26, 2010) – Niche talent acquisition and management company BirdDog has added two vice presidents to its team of associates. The hires are part of a strategic re-branding the company has launched to expand its employer client base in the construction, infrastructure, engineering and facilities markets.

Doug Mitchell has joined BirdDog as vice president of marketing. In 2007, Mitchell founded interactive marketing firm createWOWmedia, which delivered marketing strategy and execution services to Iowa companies. The company, now createWOWmarketing, continues under the ownership of Des Moines marketing professional Andrew Clark, a.k.a. The Brand Chef.

Hailing from California where he spent five years as vice president of marketing for a technology company, Mitchell authored the ebook, “Confessions of an Ex-Enterprise Salesperson:  What I Really Meant When I Said _____,” and is currently writing “The Multi-Thread Marketer: How to Identify and Hire Marketing Leaders in the Hyper-Economy,” which is scheduled for a December 2010 release.

“Doug’s experience in driving demand and customer engagement through online media is precisely what this company needs,” said Marc Sampson, BirdDog’s founder and CEO, “Thanks to Doug’s expertise, BirdDog has already made a quantum leap forward in its marketing efforts.”

Now BirdDog’s vice president of business development, Scott Prohaska has worked closely with engineering, oil and gas, refining, petro-chemical and power plant customers throughout his career. A mechanical engineer, Prohaska spent more than 11 years with Emerson Electric where he held various positions, including hiring manager. In this position, Prohaska sourced, recruited, hired and managed engineers, sales specialists, mechanics and service technicians. As such, he is uniquely qualified to understand what is important to BirdDog employer clients.

Like Mitchell, Prohaska is a former business owner. Prior to joining BirdDog, he owned and operated L.R.S., a high performance parts and race chassis manufacturing company, as well as Magnum Fabrication, a manufacturing and service-based business.

Mitchell and Prohaska will work toward several goals that come as a result of BirdDog’s recent influx of funding, led by DeWaay Investment Partners I, LLLP. The pair will drive market and customer development, as well as execute an extensive interactive marketing campaign for BirdDog’s candidate acquisition and management system.

About BirdDog
Founded in Des Moines in 1997 as Industry People Group, BirdDog hunts and retrieves specialized candidates then tracks and manages them through to the hire in the construction, infrastructure, facilities and engineering industries. The company powers niche job boards BirdDogJobs.com, MEPjobs.com, ASHRAEjobs.com, and AGCiajobs.com, connecting employers with jobseekers online. In addition, BirdDog offers a robust Web-based tool providing employers with simplified cross-posting and paperless management tools, reducing the time and investment required to bring top talent on board. For more information, visit birddogjobs.com or follow on Twitter @birddog_jobs.

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